Let There Be Web Divisions – Zeldman.com
Who is responsible for managing your company’s website? IT? Marketing? Jeffrey Zeldman makes the case for corporate web divisions after reviewing data from a popular 2007 industry web design survey.
Zeldman concludes that dedicated web or e-business units are a rarity; the root cause of many failed websites and poor user experiences due to lack of expertise in this field, and conflicting agendas between competing divisions. Of course there is bound to be many organizations that manage to thrive with this model, or who partner with a trusted web agency to help guide their divisions.
It’s an interesting article about an important issue and sure to make you think, however your website is managed. The web is still relatively young and companies are still adapting as it becomes a serious–even key–aspect of their business strategy.